In today’s world, sustainability is more than just a buzzword; it’s a necessity. As businesses and consumers alike become increasingly aware of their environmental impact, sustainable packaging has emerged as a critical area of focus.
Here at Blake Made, we believe that you can still make your packaging look nice while still being sustainable. Bespoke packaging, tailored to the unique needs of products and brands, offers a fantastic opportunity to implement eco-friendly practices. Here are 5 changes you can make to make your bespoke packaging more sustainable:
1. Opt for Recyclable Materials
Did you know, 40% of plastic produced is in packaging?
Using recyclable materials is one of the simplest ways to enhance the sustainability of your bespoke packaging. Materials like Kraft paper and cardboard can be recycled, reducing waste and conserving resources.
Ensure that your custom-designed packaging is labelled correctly to inform consumers how to recycle it properly. Take a look at the Elizabeth Scarlett protective mailer we helped them make, these keep items protected using only sustainable materials.
Project Elizabeth Scarlett
2. Avoid Over-Packaging
Excessive packaging is a common problem in many industries. Bespoke packaging offers the advantage of being tailored precisely to the product’s dimensions, avoiding unnecessary padding or void fill, or using products like Mailing Bags which can expand to fit bulkier items.
This not only reduces waste but can also lower shipping costs and improve customer satisfaction. Take a look at the Omnes Kraft mailing bags that we have helped create. These are made from Kraft paper and have a gusset along the bottom that can expand to fit bulkier items.
Project Omnes
3. Improve the recycling process
86% of consumers are willing to try a new brand for reasons linked to sustainability. Designing your own packaging means that you can help inform your customers on how to dispose of your bespoke packaging responsibly.
Clear labelling with inserts can help guide consumers on how to recycle the materials, enhancing the overall sustainability of your packaging. See how Richard James has incorporated recycling into its design by adding simple logos of its accreditations to its packaging in a visually appealing way.
Project Richard James
4. Innovative uses of paper
The field of sustainable bespoke packaging is constantly evolving, and we are always interested in new materials, technologies, and best practices. Innovation can lead to more efficient, cost-effective, and environmentally friendly packaging solutions.
For example, there are so many different uses for paper, it doesn’t just stop at paper bags! Since 76% of consumers prefer paper packaging over plastic, consider switching it up from the normal by replacing plastic padding with paper, or additionally, try swapping plastic ripper strips for paper ones, as we did for Papier bookwraps.
Project Papier
5. Eco-friendly inks
Use inks that are less harmful to the environment during the printing process and are easier to remove during recycling, such as water-based or soy-based inks. Traditional inks can contain harmful chemicals and solvents, whereas Soy or water-based inks are a more eco-friendly alternative for bespoke packaging.
They are biodegradable, less toxic, and often produce more vibrant colours. Here at Blake Made, we know the best inks to use for your packaging depending on what you are printing and the type of material your artwork is being printed on.
See our Portfolio
In summary
By integrating these sustainable practices into your bespoke packaging designs, you not only enhance your brand’s commitment to the environment but also meet the growing demand for eco-friendly products. Sustainable bespoke packaging showcases your brand’s dedication to sustainability, attracting eco-conscious consumers and setting a positive example in the industry.
Need help getting started?
We have a team of professionals ready to help you create the perfect bespoke sustainable packaging. But we don’t just stop at packaging; we also produce envelopes, presentation boxes, and even garment bags.
