Packaging Made for More
Since 2022, Blake Made has partnered with Victoria Beckham to elevate their packaging and to create a brand-defining experience. This collaboration embodies our ethos: Packaging Made for More.
Challenge
Victoria Beckham’s team needed packaging that aligned with their luxury aesthetic—without compromising on sustainability, security, or operational efficiency. They faced multiple challenges:
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- Over-packaging that detracted from the unboxing experience.
- Tight timelines around fashion shows and PR drops.
- Rising concerns about theft during delivery.
- A desire to unify packaging across their beauty and fashion divisions.
Solution
Blake Made introduced a refined packaging ecosystem tailored to the brand’s high standards, including:
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- E-commerce Boxes – with perforation and a dual-seal for reusable packaging and easier returns.
- Carrier Bags – luxury textured bags for their retail stores.
- Suit Carriers, Ribbon, Tissue Paper, Stickers, and Gift Boxes
- Brand Collateral: Receipt Holders, Thank You Cards, Business Cards
All paper-based formats are FSC-certified, fully recyclable, and designed to eliminate excess materials.
We redesigned the e-commerce box to a new concept that solved multiple challenges in a single design. By consolidating two boxes into one, we eliminated unnecessary layers and streamlined the customer experience. We also removed all external branding to discreetly protect high-value goods in transit. Inside, a reveal flap introduced branding at the perfect moment—enhancing the unboxing while reinforcing structural strength for improved protection during delivery.
Value Delivered
Packaging Made for Brands
Every element—from structure to finish—was crafted to reflect Victoria Beckham’s brand. The result: elevated packaging that speaks the same design dialect across all touchpoints.
Packaging Made for Experiences
The new unboxing experience feels more premium, with upgraded materials and print quality. Subtle details like branded tissue paper and accessories bring the Victoria Beckham identity to life in a refined, simple way.
Packaging Made for Growth
As the Victoria Beckham brand has grown, we’ve scaled with them—adapting packaging to support new categories and launches. Following the release of the Netflix series on David Beckham, the brand saw a surge in sales. Under tight timelines, we delivered new compact formats for jewellery and t-shirts, helping them meet unexpected demand without compromising on quality.
Packaging Made for Zero
All solutions conformed to strict sustainability requirements—recycled content, FSC-certification, and end-of-life recyclability. By consolidating two boxes into one, we significantly reduced material usage and waste.
Packaging Made for Business
Blake Made holds stock and offers call-off storage, invoicing only on delivery. We manage global fulfillment—including expedited shipping for time-sensitive launches—freeing VB’s team to focus on brand growth, not logistics.
The Blake Made Difference
What set us apart wasn’t just the product—it was the partnership.
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- Design Sensibility: We listened. Understood the fulfilment constraints. Then created beauty with purpose.
- Operational Trust: From international delivery to inventory call-offs, our proactive account management eliminated friction.
- Global Brand Consistency: Every market received uniform packaging, centrally managed with samples approved pre-production.
- Speed & Agility: We responded rapidly to spikes in demand, consistently delivering against tight timelines.
Unexpected Wins
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- Faster lead times and fewer packaging complaints
- Darker packaging tones helped maintain a premium look, with delivery marks and handling wear far less noticeable on arrival.
- A trusted, collaborative relationship built on shared values and mutual respect.
“BLAKE MADE PROVIDES A FULLY INTEGRATED LUXURY PACKAGING SOLUTION THAT MAINTAINS THE HIGH STANDARDS OUR BRAND DEMANDS.”
