Fashion & beauty

In the fashion industry, packaging isn’t just a
necessity—it’s an extension of the brand
experience. Brands demand a seamless blend of
aesthetics, functionality, and sustainability,
making packaging a critical touchpoint for
brand perception and loyalty.

From premium unboxing experiences to durable, storage-friendly
solutions, we help navigate the challenge of balancing design appeal with
practical considerations like protection, the pressure of peak seasons,
global distribution, lead times, and environmental impact.

Richard James logo
Asos logo
Jaded logo

PACKAGING THAT COMPLETES THE LUXURY EXPERIENCE

The shopping experience doesn’t end at the
checkout—it extends all the way to the moment a
customer unboxes their purchase. Premium
packaging is an essential part of this journey,
reinforcing brand identity, elevating perceived
value, and creating a lasting connection with
customers. A beautifully designed, high-quality
package transforms a simple transaction into an
experience, mirroring the craftsmanship,
exclusivity, and attention to detail that defines
luxury fashion.

THE FINISHING TOUCH

In fashion, every detail matters—including
packaging. Premium accessories like branded
stickers, ribbons, and tissue paper add a tactile,
luxurious feel that enhances the unboxing
moment. These elements don’t just secure your
product; they complete the brand experience.

DESIGNED FOR PROTECTION. BUILT FOR DELIVERY.

Luxury fashion packaging must do more than look good—it
needs to perform. From sturdy, tamper-proof mailers to
reinforced boxes that protect high-value items in transit, the
right packaging ensures products arrive in perfect condition
while maintaining brand prestige.

PERFECTLY ON BRAND

In fashion, consistency is everything—your packaging should be
no exception. From exact brand colours and premium textures
to custom finishes that enhance tactility, every detail plays a
role in reinforcing your identity.

HIGHER-VALUE PACKAGING

Luxury fashion demands more than standard
packaging—it requires tailored solutions that
protect, present, and enhance the brand
experience. From custom dress carriers for haute
couture to structured boxes for delicate
accessories, every detail must balance aesthetics
with functionality.

“Blake Made provides a fully integrated luxury packaging solution that maintains the high standards our brand demands.”

Victoria Beckham

“A truly tailored service—Blake Made understands our brand and delivers packaging with a personal touch.”

Hackett