Are you looking for more business growth and better marketing strategies? Look no further. Did you know that 66% of consumers said they had tried a new product because of the packaging, and 62% of online consumers said they would shop again from a business if it included premium packaging?
In the quest for sustainable packaging solutions, brands often grapple with the balance between simplicity and complexity. Let’s explore the dynamics of simplicity versus complexity in sustainable packaging.
In the dynamic landscape of sustainable packaging, the division between simplicity and complexity offers a spectrum of creative possibilities. While simplicity emphasises clarity, authenticity, and practicality, complexity invites experimentation, storytelling, and brand differentiation.
At Blake Made, sustainability isn’t just a buzzword; it’s a principle that fills every aspect of our packaging solutions. We strive to deliver the most effective, memorable, and coolest packaging with our innovative unboxing experiences that can go from being very simple but effective to complex and capturing. Our plastic-free options can intertwine with choices between both simplicity and complexity in packaging design.
Businesses have reported a 30% increase in consumer interest when those businesses show strong attention to detail. We at Blake Made offer just that!
Simplicity: Embracing the Beauty of Eco-Minimalism
Simplicity in sustainable packaging design embodies the ethos of environmental responsibility and minimalism. Our eco-minimalist approach to packaging design focuses on reducing waste, minimizing environmental impact, and fostering a connection with nature.
Simpler packaging is often recommended to customers who aren’t looking to spend much but still want to emphasize a priority to functionality, efficiency, and eco-friendliness without compromising aesthetics or quality.
Complexity: Elevating Sustainability Through Creative Ingenuity
Complexity in sustainable packaging introduces a layer of creativity and innovation, transforming functional solutions into experiential brand statements. Complex packaging and designs can push the limits to captivate consumers and enhance brand storytelling. It allows us to push the boundaries of innovation, explore new materials, and create immersive brand experiences. In fact, 62% of online consumers are positively influenced by premium packaging.
By leveraging sustainable printing techniques and biodegradable finishes, we ensure that beauty doesn’t come at the expense of the environment.
Our sustainable packaging solutions embrace innovation with features like resealable closures, tear-away perforations, and built-in padding. These design elements enhance functionality, usability, and user experience. We strive to redefine the boundaries of sustainable packaging in the e-commerce landscape.
Sustainable mailing bags uphold the principles of simplicity by prioritizing functionality and recyclability. Their understated design and clear eco-friendly labelling ensure that sustainability remains at the forefront of the unboxing experience.
London Nootropics
Eco-cushion Padded Mailer – Made entirely of recycled paper, making recycling this product a doddle for the consumer. This mailer is protective, and the padding is made up of layers of recycled paper. A flood-printed colour was added to the outside of the mailer to keep in line with their brand colour palette.
Allpress
The Wrap Box – This simple but impressive design falls open elegantly to deliver a satisfying unboxing experience once the tear strip is removed. The construction of the box means as it falls open you unravel different colours and designs within the layers of the package. This style of box gave Allpress the opportunity to apply an entertaining touch to their e-commerce box, adding a fun instruction to the ripper strip.
Wonderbly
Gift Wrap – We printed a very colourful design onto a high-grade recyclable paper to make it stand out and show off their unique fun branding. This wrap was created to add a simple but effective layer to the personalised book unwrapping experience. Fastened with a tuck flap, this design is simple to construct and is reusable, which we love!
Complex packaging designs forgo simplicity in favour of artistic embellishments and intricate detailing. Our boxes elevate the unboxing experience and reinforce brand identity. Our plastic-free boxes, crafted from recycled cardboard or sustainable paperboard offer practical functionality while minimizing carbon footprint.
Biscuiteers
Reusable Presentation Box – Perfect for display and gifting purposes. Its stand-out feature is that the box can be folded flat again after use and can be constructed and flat packed again and again due to its clever internal locking flap design. This is great for consumers that want to re-purpose this beautiful box for gifting or storage. What a way to receive your sweet treats from such a detail-orientated brand!
Victoria Beckham
Japanese Fold Carrier Bag – With beautiful subtle paper texture and minimal yet luxurious foiled logo application, these carrier bags provide a memorable retail experience for those that visit the iconic Victoria Beckham retail stores.
The Japanese fold base design means that the branding on the front and the back of the bag is never obstructed, even when the carrier bag is flat packed. This more complex detail adds the upscaled high end feeling to the bag.
Greeks Bearing Gifts
Tissue Paper – We chose 30gsm tissue paper to achieve the heavy coverage fully printed collage design for this curated boutique gift store. This tissue paper is an amazing addition to complete their luxurious unboxing experience.
We at Blake Made enjoy the challenge of pushing the boundaries and the reward of working with brands to achieve their sustainable packaging aspirations. Get in touch with one of our experts today to bring your vision to life with only excellence!
